Websites
What to Include in a Website Development Brief
A clear brief helps developers understand what you need, quote accurately and avoid surprises. It does not need to be long or technical.
By Joshua Zaghini, RMZ Digital5 min read
About your business
- What you do and who you do it for
- Your main services and which matter most
- What makes you different from competitors
Goals for the website
Be specific. “More enquiries for commercial fit-outs” is more useful than “a better website”.
- What you want visitors to do
- How you will measure success
- Problems with your current site
Pages and features
- A list of pages you expect
- Forms, bookings, galleries or downloads
- CRM, email or accounting integrations
- Blog or insights section
Content and branding
- Logo files and brand colours
- Who will write the copy
- Available photography
Technical and SEO requirements
- Existing domain and hosting
- Pages that rank well now and must be preserved
- Accessibility needs
- Analytics and tracking
Budget and timeline
Sharing a budget range helps a developer recommend the right approach. Note any fixed launch dates.
Not sure where to start?
That is what our free consultation is for. We can work through the brief with you. Learn more about our website development process or book a free consultation.
Joshua Zaghini
RMZ Digital, Brisbane. [Short author bio to be supplied]